POSITIVITEA

Time Frame: 2019-2020

Multi-page Spread, Posters, Merchandising, Product Packaging

POSITIVITEA, created for my university’s online exhibition (2019-2020), challenged me to blend tea's rich history with contemporary appeal. Inspired by tea’s global traditions, I designed vibrant branding with lively illustrations to stand out in a competitive market. This project highlights my skills in multi-page spreads, posters, merchandising, and packaging, creating an immersive tea experience.

PACKAGING: I created compostable packaging sorted into tea selections for morning, noon, evening, and night. Each have varying amounts of caffeine; and the option for night is entirely caffeine free. The country of origin is illustrated using circles
MULTI-PAGE SPREAD: I absolutely love to bake, so I thought it would be interesting to create a cookbook! I decided to include a large photo on each recipe to easily see what each final product should look like. Because baking is trending on social me
Spread 1.jpg
Spread 2.jpg
Spread 3.jpg
POSTER/INFOGRAPHIC: Tea is a global experience. To showcase this, I created an image to visualize a handful of the prominent global players in the tea industry. I had many options to choose from, but I didn't want to overwhelm the viewer with text.
ADVERTISEMENT: This is an example of a potential advertisement. It could either remain as a printed ad, or this layout could easily be modified for social media.
Afternoon Final.jpg
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