POSITIVITEA
Time Frame: 2019-2020
Purpose: Online Exhibition
POSITIVITEA: Multi-page Spread, Posters, Merchandising, Product Packaging
POSITIVITEA, developed for my university's online exhibition (2019-2020), presented an engaging challenge: crafting a brand that harmonized tea's rich historical and cultural essence with a contemporary allure. Tea, a global treasure, inspired my mission to encapsulate diverse traditions and rituals, bridging heritage with a modern audience.
Navigating a competitive market, I envisioned vibrant branding employing lively illustrations, capturing attention amidst the sea of competitors. This project showcases my proficiency in multi-page spreads, captivating posters, strategic merchandising, and compelling product packaging, each element contributing to an immersive tea journey.
PACKAGING: I created compostable packaging sorted into tea selections for morning, noon, evening, and night. Each have varying amounts of caffeine; and the option for night is entirely caffeine free. The country of origin is illustrated using circles which symbolize the globe, sun, connection, and light.
MULTI-PAGE SPREAD: I absolutely love to bake, so I thought it would be interesting to create a cookbook! I decided to include a large photo on each recipe to easily see what each final product should look like. Because baking is trending on social media I wanted to create a book that is easy to follow for beginners.
POSTER/INFOGRAPHIC: Tea is a global experience. To showcase this, I created an image to visualize a handful of the prominent global players in the tea industry. I had many options to choose from, but I didn't want to overwhelm the viewer with text.
ADVERTISEMENT: This is an example of a potential advertisement. It could either remain as a printed ad, or this layout could easily be modified for social media.
