HERDX INC.
Time Frame: 2017-2020
Position: Freelance Graphic Designer
HERDX: Branded Marketing Materials, Business Card Re-Design, Flyer Edits
Collaborating with HerdX, an innovative Texas-based ag-tech startup, was a highlight in my freelancing career. Their expansive network spanned the US and beyond. Tasked with enhancing their established brand, I worked closely with the marketing director to craft impactful branded marketing materials. This project spotlighted my expertise in elevating their image through a compelling business card redesign and refined flyer edits, contributing to their distinctive market presence.
BUSINESS CARD REDESIGN: These are redesigned business cards created in late 2019. For the first time in my design career I had to work with a Japanese translator. These cards are made to be flipped vertically with a horizontal design. I took into account that the Japanese have a traditional way of exchanging cards with both hands.
MARKETING MATERIALS: This was one of the first projects I was asked to create in late 2017. They asked for a minimalistic folder to carry some of their assets to be sent to individuals and companies across the US.
MARKETING MATERIALS: The following are a collection of cards designed to be sent to those in the agriculture industry (primarily farmers and ranchers) and the tech industry in late 2017. I learned through working on this project how to take a brand and target two largely different demographics of people.
We paired agricultural imagery with modern fonts and minimal logo. There is something for both sides of their market to identify with. The tagline reads "Know Your Herd".
