SCHREINER UNIVERSITY
Time Frame: 2018-2020
Position: Graphic Designer
SCHREINER UNIVERSITY: Marketing Materials, Flyers, Posters, Shirts, Illustration
At Schreiner University, I was able to learn how to fuse creativity with collaboration. As an intern, I crafted illustrations and contributed to team endeavors, shaping projects with fresh branding strategies. We had a brand refresh, and applied an updated aesthetic across diverse student groups, ensuring cohesive visual representation. This experience honed my skills in illustration and brand application while highlighting the power of unified design in fostering a consistent, impactful brand presence across varied platforms and audiences.
This was the challenge that I brought solutions to; creating a wide array of designs for vastly different groups housed under the same organization.
MARKETING MATERIALS: Shortly after the first lockdown in 2020, my coworkers and I worked double time to create messaging and visuals for an on-campus campaign that would promote the idea of "staying safe" and "togetherness" during a fear-filled time. The marketing director decided on minimalistic illustrated icons, which my coworker and collaborated on to be utilized across our projects. Above is a poster I created to be a part of this campaign to be hung in the laundry rooms on campus.
POSTER/MARKETING MATERIALS: This poster was created for the history department to advertise a minor to prospective students at an on campus event. They needed something that simply said "European Studies" which would stand alongside a group of posters with the other history degrees. I illustrated a map of Europe using Schreiner colors to add visual interest, and as an inside joke. The students of this program are assigned to label (and sometimes to draw) maps of Europe from memory.
SHIRT: I designed this shirt for students who commit to attending the university. It features a skyline of landmarks and a collegiate style font.
POSTER: Above is a poster designed to promote a blood drive on campus. The challenge was to promote a sense of "coming together" as a community without getting too graphic with the idea of drawing blood. Some people (perhaps even the designer...) can get uncomfortable at the sight of blood or needles. The solution is to show imagery that gives the idea of support, community, and teamwork.
MARKETING MATERIALS: An example of on campus banners designed in the same style as the previous project. I was asked to create something minimal in order to gently remind the students to wear masks and social distance. This was a part of the same campaign as the prior project.
ILLUSTRATION: I had the honor to create posters for the Schreiner president's dining room on campus. This was an opportunity to display some of the core values of the school and the prominent on campus landmarks.